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La Peñita de Jaltemba, commonly called La Peñita, is a small beach town in Nayarit, Mexico. It is located on Jaltemba Bay, 64 kilometers north of Puerto Vallarta at kilometer 90 on Mexico Highway 200. The surrounding area is noted for pineapple, banana, mango and other fruit production. The main street, or "La Avenida" as it is known, runs east - west from the highway to the beach and has a central boulevard lined with palm trees and benches. A number of tourist shops, clothing stores, shoe stores, restaurants and other merchants run up and down the street. Two blocks south of the beach end of La Avenida there is a large shady plaza. Each Thursday, a 4 block long tianguis (street market) takes place in La Penita. This market sells a wide range from fresh fruit, seafood, vegetables to housewares, hardware, clothing and arts and crafts. The colors and smells provide a lively atmosphere. It is the main service community for the busy resort of Rincón de Guayabitos immediately to the south. The two communities are separated only by a narrow river. Rincón de Guayabitos is a community of hotels, bungalows, small tourist shops and restaurants, while La Peñita provides banking services, grocery stores, vegetable markets as well as public facilities such as the library and post offices. In La Penita at the east end of La Avenida, where it meets Highway 200, the Rincón-La Penita-Rincón shuttle system is available to transport you between the communities for a few pesos. Two main service clubs serve the area: the Jaltemba Bay Rotary Club - La Peñita and Los Amigos de La Peñita.